Setting the Stage: Choosing the Perfect Location to Tell Your Brand Story.

When it comes to brand photography, the location you choose isn’t just a pretty backdrop — it’s a powerful storytelling tool that says a lot about who you are and what your business stands for. But the fact is, finding the perfect spot isn’t your photographer’s job. It’s yours.

As the person most invested in your business and your brand, it’s up to you to find somewhere that will tell your story and speak to your audience. And when you’re investing in a brand photoshoot, this is a vital part of the investment you’re making.

If you’re looking to elevate your visual branding, this post is for you. We’re going to look into why picking the right location matters, how to find one that fits your vibe, and what to watch out for — so your photoshoot feels authentic, professional, and totally “you.”

Why Location Selection Deserves Your Attention

Your photoshoot location is more than just a setting — it’s an extension of your brand story. Think of it as the stage where your business personality shines.

Whether you’re a yoga instructor needing open space, a nutritionist seeking a stylish kitchen, or a coach wanting a warm, inviting room, the environment you show up in sends a message to your ideal clients before you even say a word.

In my experience, clients who rush this decision or “wing it” at the last minute can find themselves with inconsistent branding or photos that don’t quite fit their business style. That’s why it’s so important to plan ahead. Ideally, you’ll choose your location two or three months before your shoot to give you time to secure permissions, scout the space, and make sure everything aligns with your vision.

I really don't want you to panic at this point - you are certainly not alone when it comes to location hunting, I can support and advise you along the way to make sure you find the best location for your brand photography shoot.

It’s Your Investment — Own It

Choosing your location is a key part of your investment in your brand and the photography. It’s not just about finding a free spot or the nearest café. The right venue will elevate your images and help you stand out from the crowd. And yes, that might mean paying for a shoot house or studio that matches your brand’s energy.

There are plenty of beautiful shoot houses and studios available at various price points — places designed specifically for brand photography. While your photographer might know of some they’ve used before, you can’t rely on them having the perfect place for you. Online platforms like Scouty, Styled Home Studios, and Shoot Factory can help you find spaces that fit your budget and style.

Don’t forget to tap into your own network, too. Ask friends, colleagues, or local business owners if they have a fantastic space you could use. Sometimes a simple offer — like treating them to a meal out — can open doors to unique, personal venues that no one else has access to.

There may be a particular café or boutique you have your heart set on; even if you’re a frequent customer, it’s important to ask for permission before turning up with a photographer. It’s always better to get the green light up front than to be asked to leave mid-shoot.

What Does Your Location Say About Your Brand?

Before you start scrolling through venue websites, though, take a moment to think about what your brand needs from a space. Ask yourself:

●      Do I need space for activities like yoga, workshops, or making things?

●      Are outdoor areas important in telling my story?

●      Is a kitchen or dining area useful for food or lifestyle shots?

●      What kind of vibe am I trying to communicate — cosy and intimate, bright and airy, bold and modern?

Your answers will help you narrow down locations that truly support your brand message. I have another article, How to Use Storytelling to Boost Your Visibility, which looks at what makes your brand stand out. You might find this useful.

Navigating Permits and Permissions — Especially in London

If you’re shooting in London or other major cities, be aware that many locations require permits — even outdoor spots.

Places like The Savoy or the South Bank are iconic but come with strict rules and fees. It’s crucial to check if you need permission or licenses well in advance. Nobody wants to get halfway through a shoot only to be asked to pack up and leave.

Your Location Checklist

When you’re scouting or visiting potential locations, keep these essentials in mind:

●      Lighting: Natural light is your best friend. Look for spaces with large windows or bright, open areas. Avoid dark corners and heavy shadows, especially since flash photography is often not allowed in cafés or hotels.

●      Variety: Choose locations with multiple backgrounds or areas of interest. This gives you more options for diverse shots without needing to move around too much.

●      Space: Make sure there’s enough room for your activities and any props or equipment you’ll be using.

●      Practicalities: Check for parking, access times, changing facilities, and wifi if you need it for live viewing or approvals.

●      Permissions: Confirm any restrictions on photography, especially in public or commercial spaces.

Making the Most of Your Location

Remember, the right location doesn’t just look good — it helps you connect with your audience. When your photos reflect your values and personality, they build trust and invite clients to say, “Yes, this is who I want to work with.”

Don’t leave your location choice to chance; it’s a strategic part of your brand investment. The time, effort, and money you put into finding the perfect spot will pay off in images that truly represent your business and help you attract the clients you want.

Are You Ready to Talk About Your Brand Photography?

Your brand deserves to be seen, and the right location is key to making that happen. So start planning early, be intentional, and let’s bring your visual story to life.

If you’re thinking about your next brand photoshoot and want to chat about how to find the perfect location — or anything else photography-related — I’m here to help. Drop me a message anytime or book a call to start the conversation.

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