All my clients want to make sure their photographs will work as hard as possible. With all of us showing up across multiple platforms and in different contexts, creating a collection that allows for a broad scope is incredibly important. As a criminal defence solicitor and Arbonne consultant, Simone Mahoney was more aware of this than most. Alongside her successful legal career, she had begun sharing more wellness content and building her personal brand online. But with her b

As business owners, we're used to investing in growth. We invest in coaching, websites, advertising, systems and professional development because we understand they help move our businesses forward. Photography is often viewed differently. Many business owners invest in a brand shoot, build a library of images and then continue using those same photographs for years. But the photography that helped launch your business isn't necessarily the photography that will support the n

Or: Why Editorial-Inspired Brand Photography Helps You Stand Out I don’t know about you, but in the last few years, I’ve noticed something about how we present ourselves online through our brand photography. A lot of the images I see online have started to look very similar. You’ll have seen the bright spaces, the laptop shot, the “hands around the cup”, the neutral background, the “chat over coffee”, and - of course - the “looking thoughtfully out of a window” moment. The th