Brand Photography: Your Secret Weapon to Staying Top of Mind.

It can sometimes feel that we’re being bombarded by information - an ever-filling inbox, social media scrolling, and so many different messaging platforms. Then, as business owners, we’re constantly meeting new people and posting online too - adding to the noise in our attempt to reach out to people we can help.

But how does brand photography help you when there are so many distractions?

Whatever service you provide, you’re not the only one doing it. But you can make sure you’re the one people think of when they need you. 

Visibility is key, consistently putting yourself out there into the world, whether it’s at live events, on social media, or through advertising. But, that’s only part of the answer though.  We know being seen is important, but it will only make any impact if you are recognised for who you are and what you do. To be recognised - and remembered when you are needed - you need to be consistent not only with your visibility but with your branding too - and that includes your imagery. 

Build a Connection With Your Audience Through Visual Storytelling

Strong branding is so important in building a successful business. You want your brand to be recognisable, appeal to your ideal client, and celebrate what makes you special- your Unique Selling Point (USP); I talked about this in my previous blog Brand on Brand with Sharon Davidson.

Visual storytelling plays a huge role in strengthening your brand, it will help you create a narrative that resonates with your audience. It goes beyond showcasing your products or services, conveying the essence of your brand - your values, vision and personality - through your imagery.

Effective brand photography will create a story which your people want to be part of. You’re showing off your business personality, allowing potential clients to make a real connection with you and encouraging them to engage.

You want your images to reflect your authentic brand, showing people why you’re not like everyone else who does what you do. With the right visuals, you’re making yourself human and relatable, allowing your audience to see themselves working with you. 

Having bespoke images is an important part of that, pictures that honestly reflect your experience and the experience of those working with you. 

Professional Brand Photography Tells Your Story

When you choose to work with a professional photographer, you’re choosing someone who has experience not only in taking photos but in understanding how to use them for the best effect.

The right photographer will tell your brand's story through the images they capture, highlighting what makes you special (there’s that USP again!). This is because personal brand photographers understand the art of visual storytelling and how to authentically represent your brand to the world.

You are also, of course, looking for someone able to create visually striking imagery that elevates your brand so you really do stand out.

I truly believe bespoke brand photography is an investment that will pay dividends when it is used effectively. 

Building consistency 

Ensure you are recognised with the same style of stunning imagery across all your platforms, incorporating your brand colour; images which are all yours and won’t be seen anywhere else. 

Reinforcing your branding

Make the most of your brand identity and story by sharing your images regularly across your platforms. This consistency means those who see your content will recognise it as yours, helping you remain visible and ensuring you are remembered. 

Be authentic 

Sharing your brand story and USP, you will attract genuine attention and build a real connection with your audience.

Brand photography and visual storytelling are powerful tools which you - as a small business - can use to stand out and stay top of mind in a crowded marketplace. With compelling imagery and authentic storytelling, you’ll create a lasting impression and connect with your audience on a deeper level. 

The Content Mastery Fusion Event on the 20th February in Liverpool Street

I’m so excited to be offering you an opportunity to delve deeper into mastering your brand's visual content, with this event. Working with the Digital Marketing Strategy queen, Amy Atkinson, we’ll show you how to take your brand to new heights through the art of visual storytelling.

This is an amazing opportunity to work with 10 other business owners, Amy and myself, to create stunning, effective content for the next three months. Places are going quickly so please drop me an email at liz.devonshire@virginmedia.com if you think this might be for you; or find out more about Amy here on her website TheFemtrepreneur.com. I can’t wait to see you there. 

While you’re here… don’t forget to pick up a copy of my fabulous free guide showing you Six Ways to Boost Your Visibility and Get More Clients.