THE PHOTOGRAPHY SHIFT
The Questions
Finding Inspiration in Every Turn
✨ Hello and welcome to my brand new interview series with more inspirational female entrepreneurs. Where the Visibility Shift was about strategic decisions to show up for your brand the Photography Shift is all about identity, embodiment and market positioning
“It moves from visibility as action to visual presence as transformation."
These conversations are still designed to spark motivation and share real, practical wisdom and also help you move the dial in your business.
In each of these short interviews, you’ll hear how these 12 women have not just used visibility to step out of their comfort zones, embrace their personal brand, and shine in the spotlight, but used it strategically to ensure the best results.
Once again you can expect lots of honesty, insights, powerful stories, and plenty of golden nuggets to help you not just show up with confidence in your business but shine and create the awesome business you have always wanted.
June
Sam Pilling is a Digital Marketing Strategist with nearly 30 years’ advertising experience (working for companies like Boots, Telegraph, Sky, and Johnson & Johnson).
In 2014, she struck out on her own and launched Bite Me Marketing.
'At Bite Me Marketing we do one thing. And we do it brilliantly. We help established coaches, course creators, and service-based businesses grow their email lists, attract high-quality leads, and make more money with Facebook™️ and Instagram™️ paid ads.'
https://bitememarketing.co.uk/ https://www.instagram.com/bite_me_marketing/ https://www.linkedin.com/in/sampilling/
Sam Pilling
BITE ME MARKETING
Lynne Parker is the founder of Funny Women and the Funny Women Awards, the organisation is an acclaimed non-profit community for women to build self-confidence and develop their own distinctive voice.The annual Awards nominees from around the world to compete in categories including performance, writing, film and content creation. Through Lynne’s work with Funny Women she has become a renowned performance coach and mentor encouraging people in business and public life to 'Have Fun at Work'. By borrowing techniques from the world of stand-up comedy, she has developed her ‘Stand Up to Stand Out’ series of workshops and provides a range of corporate services under Funny Women’s ‘big sister’ brand, HERlarious. Recognizing the gap in grassroots outreach to support creative development for women’s health and wellbeing, Lynne developed The Glitter Project. The initiative was launched at the 2024 Edinburgh Fringe with a BBC Comedy Grant and six regional hubs have been created with funding from Arts Council England. In July 2025 Lynne was honoured with the esteemed British Citizen Award (BCA) at the Palace of Westminster in recognition of her outstanding contribution to society. Lynne received the coveted BCA Medal of Honour for Services to Arts (BCAa). Lynne has received several other awards for her work - Most Inspiring Businesswoman 2024 and Lifetime Achievement 2025 in the Best Business Women Awards and the 2024 Athena40 Leader of Social Impact Award. More recently she has been recognised by Wise100 as one of the TOP 100 Women in Social Enterprise 2025.
Facebook: https://www.facebook.com/FunnyWomenComedy/ and brand https://www.facebook.com/wearefunnywomen/ Instagram: @funny_women @funnywomenlynne LinkedIn: https://www.linkedin.com/in/lynneparker/
Lynne Parker
FUNNY WOMEN
May
Aarti Parmar is a multi-award-winning Certified Brand Strategist, Qualified Coach, Speaker, and Awards Judge, featured in Forbes and fuelled by the belief: when legacy-minded founders align their identity, business, and personal brand positioning, possibilities are infinite.
With over a decade guiding visionary founders, Aarti works with established business owners who are ready to build from who they are becoming stepping into everything available to them to intentionally shape tomorrow, today.
At the heart of her work is a conviction that branding is a conscious responsibility. She partners with founders at the intersection of strategy and depth, helping them create the kind of clarity and coherence that is embodied from the inside out because when identity leads, legacy follows.
Aarti Parmar
AARTI PARMAR BRAND STRATEGIST
Lorraine Thomas is an award-winning property entrepreneur, Legacy Strategist and Lancelot Andrewes Medal holder who believes in building leaders, not just homes.
As founder of View From My Window and creator of PRIME, a legacy movement for women in their prime - Lorraine champions purpose, influence and long-term impact through both property and personal transformation. Since transitioning from a successful career in legal business development in 2016, including serving as a CIM examiner, a role that sharpened her eye for detail and ability to assess excellence, she has built a £15m property portfolio focused on creating quality homes and opportunities for vulnerable tenants, first-time buyers and aspiring investors.
Recognised for combining commercial acumen with social impact, Lorraine has been invited to No.10 Downing Street, spoken for organisations including Google, Tide Bank and Close Brothers, and featured across BBC Politics Live, The Telegraph and Homes & Gardens for her work in property, purpose and social impact.
Passionate about championing the next generation of talent, Lorraine is committed to recognising rising stars who are leading with courage, innovation, purpose and impact.
https://viewfrommywindow.co.uk/
Lorraine Thomas
VIEW FROM MY WINDOW
Level Up Ladies is an award winning networking group in Hertfordshire.
Founded by dynamic sisters Sara Spindle and Jess Levy,
The sisters have been business partners for over 9 years. Having gained so much value and experience over the last decade, they want to share what they have learnt to help you ‘level up’, not only in business but also in life!
“we’re more than just a women’s networking group – we’re your gateway to empowerment, connection, and growth. We are your partners in levelling up”
levelupladiesnetwork@gmail.com
Jess Levy & Sara Spindle
LEVEL UP LADIES
Hazel Turner is an award-winning designer and brand strategist with 25 years experience across Vogue, Marie Claire, ASOS and Revolution Beauty.
While most designers start with aesthetics, Hazel starts with psychology. By understanding how colour, emotion and visual perception shape buying decisions, she creates brand identities that don't just look beautiful - they influence how people feel, what they believe and whether they buy.
The result? Founders who attract better clients, command higher fees and show up with the kind of brand presence that makes them impossible to overlook.
https://www.instagram.com/well.designed.uk/
https://www.linkedin.com/in/hazel-turner-psychology-led-branding-9655a735/
Hazel Turner
WELL DESIGNED
April
Sandra Garlick MBE is a Speaker Mentor and Visibility Strategist who helps people find their voice, share their story, and grow their audience through speaking and personal brand visibility. She has built her business through consistently showing up, including using personal brand photography to elevate her profile, build trust and create a recognisable presence.
With over 25 years of speaking experience, Sandra now supports others to step into the spotlight in a way that feels aligned and creates impact. She is also the Founder of the Woman Who® Awards, hosts the Mic Drop Moments Podcast and was awarded an MBE for her services to women in business.
https://www.linkedin.com/in/sandragarlick/
Sandra Garlick MBE
THE WOMAN WHO
Kamilla Norrman is a Joy and Resilience Facilitator who helps women in midlife reconnect with their spark, confidence, and sense of aliveness. Through her philosophy, Meet Life With a Smile™, she combines emotional support, playful insight, and adventure-fuelled transformation to help women feel more joyful, expressive, and fully themselves again. Her work is rooted in the belief that life is an adventure, and that even small shifts can help us meet it with more courage, connection, and a smile.
Kamilla Norrman
CURIOUS MINDSET CO
Grace Fogarty is a Networking Strategist. After 12 years delivering communication training for companies like Uber, HSBC and Johnson & Johnson, she now teaches experienced solopreneurs how to generate predictable referrals from networking. Alongside her business, Grace is an actor and scriptwriter who has performed her own one-woman show. She brings her performance background into her training to help business owners speak with authority, clarity and presence.
Pitch expert/scriptwriter/stand up comedian
Experienced in corporate training
https://presentwithgrace.com/ https://www.instagram.com/presentwithgrace/ https://www.linkedin.com/in/gracefogarty/
Grace Fogarty
PRESENT WITH GRACE
Abbey is an award-winning Personal Stylist and author, based in Hertfordshire.
With over 15 years’ experience, she’s a former Course Leader and Senior Tutor at The London College of Style, has worked backstage at all the major fashion shows and styled more than 1,000 women!
Abbey prides herself on creating vibrant, life-enhancing style experiences that enable busy, midlife women in business to reconnect with their wardrobes, their sense of identity and importantly themselves. Style that creates clarity, visibility and connection and her mantra for all clients is 'Open your wardrobe and smile!'
https://www.storieswithclothes.com/
https://www.instagram.com/storieswithclothes/ https://www.linkedin.com/in/abbey-booth-storieswithclothes/
Abbey Booth
STORIES WITH CLOTHES
Claire Bannister is a transformational coach for action taking ambitious female business owners who know that there is bigger potential for them & their businesses. Known as the Unstoppable Growth Coach, she helps women accelerate their revenue whilst regaining the joy by guiding them evolve their identity with clarity and confidence.
Claire’s approach blends practical business insight with powerful mindset work, drawn from her own experiences navigating corporate life, burnout, and business leadership. She understands the fears, the doubts, and the pressure to have it all figured out and she brings high energy and fierce support to every client she works with.
If you’re ready to grow a business that feels aligned, energising and impactful, Claire is the coach to walk beside you.
www.clairebannistercoaching.co.uk
https://www.instagram.com/the_unstoppablegrowthcoach/
Claire Bannister
THE UNSTOPPABLE GROWTH COACH