Earlier this year, I was really excited to share The Photography Shift with you, the second series of interviews with extraordinary women where we explored identity, intention and how these affect your market positioning and business growth. Through these interviews, I really wanted to explore what happens when female entrepreneurs choose to use visibility to move their business forward. In my previous series, The Visibility Shift, we talked about taking those first brave ste

Every year it feels like I talk to lots of people who want summer brand photos. Summer is the season of warmth, brighter light, and that “everything looks great outside” energy. But there are other things to consider besides weather - questions many people don’t ask until it’s too late: why now? What stage of your business are you in and moving into next? What will these photos do for you? Because brand photography isn’t only about what the images look like. It’s about how th

I know I’m always repeating this but it’s true: your imagery does need to grow with you. That photo that worked three years ago just doesn’t reflect who you are now, not because it’s wrong, but because you've moved on. Whether you have new offers, new processes, or a new perspective on your business, things have changed. The one thing I keep telling business owners is that regular refreshes aren't about vanity; they're about making sure the way you're seen by the world keep