When I decided to interview successful businesswomen for The Visibility Shift, I thought the conversations would be about confidence and what it means to ‘show up’ for your business. Instead, it became something much bigger and more meaningful than that. Through my conversations with network and award founders, sales trainers, PR strategists, stylists, hypnotherapists, magazine editors and digital marketers, I saw the same pattern repeating: ●      Visibility begins with brav

This month, I’m really excited to introduce you to Zeenat Ahmed-Peto, a cognitive hypnotherapist and successful businesswoman.  When Zeenat was considering how to raise her profile, she knew that this meant aligning her brand visuals with her evolving business and that she needed more than just another photoshoot. Launching her first book at the same time, Zeenat decided she wanted to work with a strategic partner she could trust and got in touch. Why me? Building Trust and C

With 2025 coming to an end and many of us looking ahead to 2026, I was just wondering how do you actually feel about your business? At this time of year, I find myself reaching for the fairy lights and tinsel — anything that makes the days feel a bit brighter and cosier when it’s dark and cold outside. The days are shorter, everyone wants everything finished before Christmas, and on top of that, there’s family stuff, lists, and plans buzzing around in our heads. It can all fe