As business owners, we're used to investing in growth. We invest in coaching, websites, advertising, systems and professional development because we understand they help move our businesses forward. Photography is often viewed differently. Many business owners invest in a brand shoot, build a library of images and then continue using those same photographs for years. But the photography that helped launch your business isn't necessarily the photography that will support the n

Or: Why Editorial-Inspired Brand Photography Helps You Stand Out I don’t know about you, but in the last few years, I’ve noticed something about how we present ourselves online through our brand photography. A lot of the images I see online have started to look very similar. You’ll have seen the bright spaces, the laptop shot, the “hands around the cup”, the neutral background, the “chat over coffee”, and - of course - the “looking thoughtfully out of a window” moment. The th

This month, I’m really pleased to introduce you to Safi Abdi, a qualified psychotherapist doing deeply impactful work whose visibility didn’t match the stage she was ready to step onto. Safi’s work focuses on neurodiversity, family support, and helping people understand the deeper roots of their behaviours and is grounded in a powerful belief that real change doesn’t come from surface-level solutions but from understanding ourselves more deeply. As she says, “the tree will ne