This month, I’m really excited to introduce you to Zeenat Ahmed-Peto, a cognitive hypnotherapist and successful businesswoman.  When Zeenat was considering how to raise her profile, she knew that this meant aligning her brand visuals with her evolving business and that she needed more than just another photoshoot. Launching her first book at the same time, Zeenat decided she wanted to work with a strategic partner she could trust and got in touch. Why me? Building Trust and C

With 2025 coming to an end and many of us looking ahead to 2026, I was just wondering how do you actually feel about your business? At this time of year, I find myself reaching for the fairy lights and tinsel — anything that makes the days feel a bit brighter and cosier when it’s dark and cold outside. The days are shorter, everyone wants everything finished before Christmas, and on top of that, there’s family stuff, lists, and plans buzzing around in our heads. It can all fe

Imagine you’re talking to a friend who runs a really successful PR business and has decided to invest in a photoshoot. She’s been in business for three years and is doing well, but feels she needs to move up a level. She already has a website and social media accounts, but they’re full of stock photos and don’t showcase your friend’s business as well as they should. She wants that to change.  Talking to your friend, whose photoshoot is tomorrow, you realise she’s not at all p