What's it Like Working With a Brand Photographer to Capture Your Business Story?

Just imagine where your business might be this time next year. Where you might be… A bank balance that’s rising, smiling video testimonials from all your favourite clients, standing on a stage, your face on a book cover - what’s your vision?

In my last post, we looked at your marketing plans for 2025. Whatever goals you’ve set yourself, they’ll likely involve raising the profile of your brand—being seen. And it’s not just about visibility; it's about authenticity - with a dash of polish. We're talking about images that make your audience feel they're right there with you, sharing a cuppa and chatting about your latest exciting idea. It's about showing the real you – the passionate, slightly caffeinated, on-the-go superhero behind your business.

I know that some people find the idea of this kind of visibility uncomfortable. One of the reasons I’m so pleased to be a brand photographer is to help business owners like you take pride in their business and feel confident stepping out into the world. But how can you trust me to do that?

In this post, I want to tell you a little more about me and what it’s like to work with me. I want to give you confidence that we can create amazing photographs together to support your business.

Hello, I’m Liz, Your Brand Photographer!

 You may not know me, so who am I? What makes me good at capturing your brand story? And why should you want to work with me? Good question.

Having loved photography from an early age and being completely obsessed with it, I went on to study photography at university and completed a bachelor’s and master’s degree in the subject, before going on to work using my new found skills in both newspapers and magazines. The beauty of working in this area was that I was learning how to use images to tell stories the whole time for different publications. 

For over 26 years now, I’ve photographing families and now exclusively businesses, creating images that capture moments, motivations and magic. And in running my own business, I’ve learnt what it takes to develop and market your brand. 

After years of honing my marketing skills, I had the incredible opportunity to share my journey and branding insights in the book Be Brand Rich: Elevate your brand, your business and your visibility. Alongside 22 other top-tier visual content professionals, I revealed some game-changing strategies to help elevate your brand and business!

The Great Adventure: Our Visual Branding Journey - Together

Brand photography is an investment in your business. Like any investment, it’s important to understand what you’ll have to put into it and what you’ll get out of it. So, let’s break it down!

Step 1: The Discovery Call 

The first step is to choose the right photographer. This is a big decision, you need to feel comfortable with your photographer and be able to communicate what you want and need from your photos. To find out if I’m the right photographer for you, the first step is always to get on a call I always love chatting to business owners over a cuppa.

We'll talk about:

·       Your business dreams and ideas

·       What makes you - and your brand - tick

·       Are you ready for a brand photoshoot?

·       And anything else you have on your mind regarding your visibility.

Honestly, it might feel a bit like a first date, but there’ll be less awkward small talk and much more exciting business chat!

Step 2: Sealing the Deal

If we both feel the love, it’s time to set a date! At this stage, you'll pay a booking fee, and I'll send you some homework - though I promise it won’t give you flashbacks to school. This workbook will help me understand your brand and everything that makes you amazing.

Step 3: The Planning Pow-wow

Now, it’s time to really get down to the details. We'll plan:

·       Where we'll shoot (Your office? A swanky pad? In the depths of a forest?)

·       What we'll shoot (Products? Team photos? You juggling your to-do list?)

·       When we'll shoot (Morning person? Night owl? Coffee time?)

·       We can discuss clothing, hair, make up and of course props.

·       And any worries or hang ups you might have before the shoot.

Remember communication is always the key to a great shoot.

Step 4: Lights, Camera, Action!

This is it, showtime! On the day of the shoot, just remember:

·       Be yourself (your awesome, slightly nervous, excited self - it’s going to be great!)

·       Trust the process (and me, I promise you we’ve got this.)

·       Have fun! 

Step 5: Choosing Your Favourites

Once the fun is over, and it will have been fun - I promise. I’ll process those memory cards full of brand-boosting imagery, and that’s when the problem starts: you’ll have to choose your favourites.

If you have a one-hour shoot, you’ll be whittling it down to 30 pictures. If you book a three-hour shoot, you’ll take away 90 pictures, three videos, a showreel and graphics. Give yourself plenty of time to pick! don’t forget there is also the option of working with me over the year to ensure a constant flow of fresh imagery for those businesses that need a little bit more over the year.

Step 6: The Clarity Call… or "How to Make Your Photos Work Harder For You"

What’s that? Another call? 

Six months after the shoot, we’ll book in another chat to make sure you’re getting the most out of your images. I’ll share my marketing tips and know-how, helping you squeeze every last drop of amazing from your new photos. Want to know how to use them to boost your social media game? Confused about bringing them into your email marketing? Unclear about where to use them on your website? I can help.

Are You Ready for Your Close-Up?

So, there it is – a sneak peek into what it's like to work with me. It's more than just a photo shoot; it's a chance to discover and demonstrate the heart and soul of your business. Let’s show the world what you're made of.

When you’re ready to take the starring role in your business, hop on a call and - before you know it - you’ll be heading towards that vision you’ve set yourself. 

Before you go, I just wanted to share some✨ Big News! ✨with you..

I am releasing a brand new package in February. I’m so excited to introduce: The Visibility Vault! And to celebrate its launch, I’m offering 4 exclusive spots this coming month for my Ultimate Branding Package (UBP). 🎉

What’s included?

📸 3-Hour Personal Brand Shoot – Elevate your business and connect with your ideal clients through powerful visuals.

Plus the

📚 The Visibility Vault – A mini-course with easy, repeatable strategies to help you create consistent content and increase your visibility. This is available only this month for the incredible £997.

It won’t be around for long as there are only 4 spaces if you are ready to elevate your brand in 2025? DM me for more details!