We all worry about the different aspects of how we will appear in our brand photos, and so very many of my clients ask me what should I wear? So I thought you might like to hear from an expert.
I am beyond excited that Gigi Vakilzadeh has agreed to share her style tips here on my blog, to discuss what to think about when getting ready for a brand shoot. Gigi runs an award winning business, as a Personal Stylist and Colour Expert. With Five years under her belt, as a professional stylist, she has an amazing eye for fashion and has plenty of experience dressing a whole variety of clients. Gigi helps them dress for all occasions and creates some simply awesome capsule wardrobes for them too, as well as of course helping business owners stay on brand and look fabulous for their brand shoots.
How to Prepare for a Successful Brand Photoshoot
Getting ready for a brand photoshoot can be a really exciting step in growing your business. Your photos will show off who you are and what your brand is all about, so making sure your wardrobe and styling are spot on is essential.
As a stylist, I’ve helped loads of women prepare for their shoots, ensuring they feel confident, look amazing, and that their
outfits truly represent their brand.
Here are some relaxed, stylist-approved tips to help you get prepped for a successful brand photoshoot:
1. Define Your Brand and Message
Before you even start thinking about outfits, spend some time really pinning down your brand’s identity.
Why not start with a Pinterest moodboard?
What vibe are you going for? Polished and professional, or something more relaxed and approachable? Your wardrobe should reflect that. Think about your brand’s colours, style, and overall tone to make sure your clothes bring out the best of your brand’s personality.
2. Plan Your Outfits with Variety
Mix it up! Plan a few different outfits that work for different settings. Go for a mix of styles, from casual to more formal, depending on your brand’s needs. This gives your photographer the flexibility to capture a variety of looks and moods. Try everything on beforehand, and make sure you feel good in each outfit—because if you feel comfortable, it’ll show in the photos.
3. Choose Colours That Pop and Complement
Colours are super important for how you’re perceived in your photos. Go for colours that complement your skin tone and make you feel confident, while also keeping your brand’s colour scheme in mind. Solid colours usually work best on camera, as patterns can sometimes be distracting. If your brand’s got a specific colour palette, try weaving that into your wardrobe for a cohesive look across all your shots.
4. Get the Fit Right
Make sure your clothes fit just right. Baggy or tight clothes can be unflattering in photos, so if anything needs a tweak, consider getting your outfits tailored. A great fit not only looks good but also gives you that extra confidence boost, which will definitely come across on camera.
5. Don’t Forget the Little Details
Accessories can make a big difference. Simple pieces like a classic necklace, a chic bracelet, or the perfect pair of shoes can really elevate your outfit. Just don’t go too bold—anything that pulls attention away from you might be too much. When in doubt, stick to timeless accessories that complement rather than overpower.
6. Consider the Location
Think about where your shoot will take place and make sure your wardrobe works with the location. If you’re shooting outdoors, think about the weather and season, and choose clothes that suit the environment. For indoor shoots, make sure your outfit matches the vibe of the space. The location and your outfit should work together to tell a consistent brand story.
7. Hair and Makeup: Keep It Real
Your hair and makeup should align with your brand style too. If you don’t usually wear much makeup, don’t go overboard for the shoot—you want to feel and look like yourself. Whether you hire a professional or do it yourself, make sure the look matches the vibe you’re aiming for and feels authentic.
8. Try Everything On in Advance
Don’t leave it until the last minute! Try everything on well before the shoot, and make sure it all fits and looks the way you want it to. This also gives you the chance to see how your whole look comes together—outfit, accessories, hair, and makeup.
Take some mirror selfies so you can see how each outfit works on camera, and share them with your photographer so everyone is prepared and on the same page.
9. Trust Your Instincts
At the end of the day, you know what suits you best. Trust your instincts when choosing your outfits. Wear what makes you feel empowered and true to yourself. Your confidence and authenticity will come through in the photos, and that’s what will resonate most with your audience.
With a little planning and preparation, your brand photoshoot can be a huge success, resulting in beautiful images that truly represent who you are. Use these tips to feel confident and ready, and remember—your wardrobe is a key part of telling your brand’s story.
Need help getting everything sorted for your brand shoot? Feel free to reach out at https://www.stylingwithgigi.com/, follow me on Instagram Gigi Vakilzadeh | Personal Stylist and Colour Expert | London (@_stylingwithgigi) • Instagram photos and videos or join my Free Facebook Group https://www.facebook.com/groups/3748199011963621/ for more tips and inspiration!
Check out more business hints hacks and tips by following me here on....
....or if you want to chat through your options for professional photography for your business or how you might be able to use branding photos effectively in your business, I’d love you to get in touch.
Commentaires